When people think of how AdWords changed in July 2013, they only think of the new direction towards Enhanced Campaigns that AdWords took. This feature has been so significant, though, that it’s overshadowed a number of other important changes at AdWords. (more…)
Tag Archives | ppc marketing
What Is Remarketing & How You Can Use It
Although there are many online marketing strategies that have proven effective for businesses, remarketing has recently gained precedence as an effective marketing tool. Although defined and actualized broadly, remarketing is essentially the practice of reintroducing a product or service to potential customers who declined a purchase offer. (Remarketing can also go by the term “retargeting.”) […]
What Are The Benefits Of Working With A Google AdWords Certified Partner?
It seems entirely simple: use AdWords, create some ads, get some leads and rake in the dough. If you have ever tried to use AdWords to its full potential, you know that it can be a complex system and harder than you thought to optimize your capital. It does not take much to burn through […]
Plan your SEO Strategy by testing keywords using PPC Marketing
Planning any SEO strategy requires meticulous attention. As you may well have read elsewhere, one of the most important decisions a business must make is selecting which keyword phrases it wishes to target as part of its SEO strategy. (more…)
