Just when people were getting used to the Panda and Penguin updates, Google came out and announced yet another one – Hummingbird. Although many jokes have been made about Google’s habit of frequently coming out with new updates based on animal names, the subject is a serious one for anyone who cares about search engine […]
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3 Essentials to a Successful Ecommerce SEO Campaign
Ecommerce SEO is on an entirely different level compared to local SEO and other standard forms of organic SEO. Attaining top search rankings for product-related keywords is no easy accomplishment. (more…)
The Evolution of SEO is “Web Presence Optimization”
There is no question that the best practices of SEO are becoming more and more influenced by social media. (more…)
Google To Provide Example Links Within Its Unnatural Link Warning Messages
Receiving Google’s dreaded unnatural links warning is something all website owners would prefer not to experience. However, ignoring these messages and burying your head in the sand is not an option, action must be taken or else a site could end up receiving the full weight of a Google penalty and have its entire site […]
3 Reasons Why You Need to Integrate Social Media in Your Organic SEO Strategy
The big picture of organic SEO is drastically evolving. In essence, organic search marketers need focus on engaging with real people, and less about keyword rankings. Why? (more…)
How ‘Co-Occurrence’ Will Influence Your (Off-Page) SEO Mindset
In a November 2012 Whiteboard Friday, SEO mastermind Rand Fishkin of SEOmoz made a very enlightening prediction regarding “co-occurrence” and the diminishing value of keyword-specific anchor text. (more…)
Does Social Media Really Affect Rankings?
Ever wanted to know what the most effective way to boost your website’s search ranking was? Results from a study by SEO firm Tasty Placement give new insight into what sorts of online advertising activities are the most effective in terms of SEO power. The study tracked six different websites, each promoted on different social […]
5 Ways to Garner Natural Backlinks for your Blog
It’s the Holy Grail of anyone who actively promotes their blog with an “organic” SEO strategy: natural backlinks. (more…)
Google’s Disavow Tool – Approach With Caution
If you are involved in a site that has suffered some sort of Google penalty, be it a manual or algorithmic action, taking the necessary steps to right your wrongs and get on a path to recovery is no easy task. It is a task that is more likely to take months rather than days […]
Plan your SEO Strategy by testing keywords using PPC Marketing
Planning any SEO strategy requires meticulous attention. As you may well have read elsewhere, one of the most important decisions a business must make is selecting which keyword phrases it wishes to target as part of its SEO strategy. (more…)
