Just when people were getting used to the Panda and Penguin updates, Google came out and announced yet another one – Hummingbird. Although many jokes have been made about Google’s habit of frequently coming out with new updates based on animal names, the subject is a serious one for anyone who cares about search engine […]
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Adwords Now Gives You Great New Analytics To Help You Save Money
When people think of how AdWords changed in July 2013, they only think of the new direction towards Enhanced Campaigns that AdWords took. This feature has been so significant, though, that it’s overshadowed a number of other important changes at AdWords. (more…)
3 Essentials to a Successful Ecommerce SEO Campaign
Ecommerce SEO is on an entirely different level compared to local SEO and other standard forms of organic SEO. Attaining top search rankings for product-related keywords is no easy accomplishment. (more…)
What Is Remarketing & How You Can Use It
Although there are many online marketing strategies that have proven effective for businesses, remarketing has recently gained precedence as an effective marketing tool. Although defined and actualized broadly, remarketing is essentially the practice of reintroducing a product or service to potential customers who declined a purchase offer. (Remarketing can also go by the term “retargeting.”) […]
Google To Provide Example Links Within Its Unnatural Link Warning Messages
Receiving Google’s dreaded unnatural links warning is something all website owners would prefer not to experience. However, ignoring these messages and burying your head in the sand is not an option, action must be taken or else a site could end up receiving the full weight of a Google penalty and have its entire site […]
Google’s Disavow Tool – Approach With Caution
If you are involved in a site that has suffered some sort of Google penalty, be it a manual or algorithmic action, taking the necessary steps to right your wrongs and get on a path to recovery is no easy task. It is a task that is more likely to take months rather than days […]
